Primus fund started its investment activities in 2013, as a Venture Capital initiative essentially directed for tech based companies in the South region of Brazil. The fund was initially managed by a consortium of two Venture Capital firms: CRP, a traditional Growth/Private Equity player based in Porto Alegre (Rio Grande do Sul State), and CVentures, the Venture Capital arm from CERTI Foundation, based in Florianopolis (Santa Catarina State).
Founded in 1984, CERTI Foundation is one of the most referenced R&D institutions in Latin America. With more than 300 employees, most of them highly technified, CERTI offers innovation & entrepreneurial knowledge through consulting projects directed to big corporations, most of them globally recognized. Over the past decades, the Foundation developed a whole set of businesses and facilities regarding the enhancement of an innovative ecosystem in Florianopolis. Indispensable examples comprehend the first Brazilian Incubator (CELTA), the biggest Pre-seed Mentoring Program for Startups in Brazil (Sinapse), the awarded Multi Corporate Accelerator (Darwin Startups), and finally the biggest Technological Park in Latin America (Sapiens Park).
After a partnership agreement with CERTI, CVentures’ team started a new professional journey as executives for Catarina Ventures, inside of Catarina Capital structure. The team remains responsible for all major Primus activities, reporting to high-profile LPs, that include IFC, IDB, CAF, FINEP, FIEP and referenced private investors. Primus has 15 investees, most of them based on SaaS B2B business models, with a bit smaller exposure to Life Sciences and pure-B2C deals. The fund ends its disinvestment period in 2023.
Technology platform that provides an automated customer engagement and payment solution for small and medium businesses. Asaas provides a B2BC solution for issuing invoices and controlling payments via bank slip, credit or debit card, in addition to enabling the prepayment of receivables, invoices issued by the government (NFe), bill payments and prepaid credit card.
Luiz Felipe de Oliveira
Luiz Fernando de Oliveira
Company dedicated to the development and commercialization of innovative microbiological analyzes, based on new generation DNA sequencing, biocomputational analysis and quantitative techniques of PCR (polymerase chain reaction), aiming to identify various pathogens, among them the virus that causes covid-19.
Leader in SaaS solutions for customer service, with a solution package that integrates and manages different contact channels and forms of service, scaling and automating processes for corporations of different sizes and market segments.
SaaS platform that assists companies in the analysis of technical and situational factors that influence the buying behavior of customers, using intelligence tools to increase sales results. The company's solution enhances the work of SDR on its customers, allowing greater predictability in identifying leads with greater potential for closing and optimizing the correct timing for sales action.
Application to control mileage plans and manage points acquired by people or companies on airlines or credit cards, facilitating their use, exchange and marketing.
Platform for integrating APIs, systems and data in just a few steps. Wevo operates in the iPaaS (Integration as a Service) segment with its main product, Hubin. The company's focus is on the e-commerce segment, with a software solution to integrate e-commerce platforms and markets with other systems (ERP, CRM, BI, POS, mobile applications, chat, freight services, among others).
Cloud platform for building, operating and managing corporate mobile applications without the need for programming, in order to increase the speed and simplicity of application production. Its business model ensures greater capillarity through partnerships with software houses, which use technology to develop applications for a larger user base.
Checkplant develops software and technology solutions for the agricultural sector. Through the Farmbox product, rural producers now have a management tool for better pest control and agricultural monitoring (from planting to harvest), optimizing the efficiency of medium to large crop operations.
Humberto de Andrade Soares
The first signature laundry in Brazil, based on the logistical decentralization of the collection of parts for washing and on the operational centralization in industrial laundry with completely traceable and scalable operation, with a high level of service.
Sensorweb has extensive know-how in the development of technological solutions involving the IoT platform (hardware, gateways and software) applied to the management of the cold chain in the health sector. The company ensures continuous monitoring of critical variables with a 24-hour operation, reducing the risk of material losses by triggering alerts at the right time, maintaining permanent records and accessing data remotely.
Fabrício Colvero Avini
By identifying opportunities for improvement and sophistication in hospital management applications, especially for customers who do not have access to global solutions due to the high cost / investment, Salux innovated in the development of tools on the ERP platform that allow medium and small hospitals to have access to better services. management and control practices of its processes.
Technology company that provides a point of sale information system for medium and small retail solutions. Founded in 2012, the company develops a sales and POS system that allows for high productivity, compliance, product inventory monitoring and financial control. Company sold to the Linx Group in 2019.
InTaxi Media was founded in August 2012 with the vision of modernizing taxi transportation in São Paulo, Brazil. The company specializes in media distribution, installing digital screens in the rear seats of taxis and presenting various forms of entertainment for passengers.
Adonis Batista Beggi
João Bruno Mansor Soares
Big Data Company for Digital Marketing and Business Intelligence. It has a set of solutions that allow its customers to know and monitor the behavior and profile of each visitor to the site, which serves as the basis for the implementation of a new digital strategy to increase results.